How to Get Fans to Remember Your Web Address in a Busy
Club Atmosphere
As we have talked about in other articles, artists and musicians
often suffer from the inability to “take off their artist
hat and put on their business hat.” Too often, we believe
a problem or obstacle in our own career is too great to overcome.
In fact, most if not all, problems that you face in promoting
and marketing your music are either in your mind or created
by your past “in action” which makes you believe that these
problems are too hard or even insurmountable to overcome.
Commercial radio stations will be interested in playing an
artist in their home market or state, if they are drawing
hundreds of people to their shows or selling lots of CDs through
the stores in the market. They will be especially interested
if the fans coming to your shows, are active listeners of
their station and are buying your CD at the stores that advertise
with them.
Problems in your career are not insurmountable. They require
simple solutions. For example, in my new book, THE COMPLETE
GUIDE TO INTERNET PROMOTION FOR MUSICIANS, ARTISTS AND SONGWRITERS,
I talk about a common problem that is expressed to me in email.
How do you get everyone who attends your show, (especially
the people who haven’t seen you before) to come to your web
site?
While it is true that you can announce your web site address
from the stage, the mixture of alcohol, bad sound and not
having a pen handy, doesn’t promote people to write it down.
Especially in a club atmosphere.
So what is the simple solution? Create your own rubber stamp
at a Kinko’s or Office Depot. Then at your next show, ask
the club or door guy to use your stamp to stamp everyone’s
hands as they come into the club. Since everyone has that
immediate curiosity to try to read what was stamped on their
hand, you will have people talking and have effectively told
everyone your web site address.
Hopefully you were smart enough to get your band name as
your web site address. Right?!!! (i.e. www.myband.com) It
would look pretty stupid if you only had one of those “free
site” addresses where your web site address would be;
www.cheapocity/band/rockmusic/new/theidiots.com
How would you like that stamped on your hand! It would cover
your arm!
Just remember that problems are only difficult because you
think they are. There are simple solutions to all of them.
Looking for ways to actually sell double the amount of CDs
you sold last year on the web? Get a copy of TIM SWEENEY'S
TO SUCCESSFULLY PLAYING LIVE, it has hundreds of answers to
those “insurmountable” problems.
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